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Apple iAd

Apple iAd

Overview

What is Apple iAd?

Apple's iAd is a mobile advertising and app-monetization solution.

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Recent Reviews
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Pricing

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Apple iAd

Apple iAd

N/A
Unavailable

What is Apple iAd?

Apple's iAd is a mobile advertising and app-monetization solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Apple iAds Demo

YouTube

Apple iAd: Demo

YouTube
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Product Details

What is Apple iAd?

Apple iAd Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(17)

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
October 27, 2022

Nice for awareness and ad placements.

DB
DeAndre Bellows
Marketing and Development Coordinator
The Eye Cancer Foundation (Health, Wellness and Fitness, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. It addresses the need for donations and awareness for our small non-profit here in New York.
Pros and Cons
  • Driving traffic to our website.
  • Increasing donations based on people viewing our ad.
  • The UX (user interface) could be stronger.
  • The original platform is discontinued and had easier functions.
  • Simplify the process of approval.
Likelihood to Recommend
For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.
Most Important Features
  • Ad placement.
Return on Investment
  • Positive ROI is that our ads increase our donations during giving seasons (Oct.-Dec).
  • Negative is when we want to use this service during other times; sometimes we don't make what we spent on the ad back, making our ROI negative.
October 10, 2022

A must for iOS market

AS
Amar Shekhar
Head Of Marketing
PocketPills (Health, Wellness and Fitness, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Apple iAd to set up the Apple Search ads for my company. We mostly use Apple iAD for targeting iOS users for the app install campaigns as this platform, also called Apple Search Ads, is a great tool to target iOS users. Besides, this platform has a great reach and cheaper price compared to other platforms where we run ads to target iOS devices.
Pros and Cons
  • iOS device targeting
  • Campaign set up
  • Keyword level bidding
  • Negative keywords
  • Attribution reporting
  • integration with Firebase and other mobile measurement partners
  • Slow platform
Likelihood to Recommend
Apple iAd will be a well-suited marketing platform for your business if you have an iOS app. Unlike other app marketing platforms, apple search ads give a lot more flexibility. It's targeting includes keyword-level targeting as well as negative keywords. It's not a black box campaign tool like the google universal app campaign. Also, the lifetime value of the users acquired through this platform is much higher compared to the other platforms that we have tried.
Most Important Features
  • keyword level bidding
  • targeting iOS users
  • Ease of campaign set up
Return on Investment
  • Ease of scaling the campaigns
  • High retention rate
  • high LTV of the users
Alternatives Considered
Apple iAd does a really better job compared to Google Ads (UAC or Universal App Campaigns) for targeting iOS users. Besides, it's not a black box campaign like the universal app campaign on google. There is much more control in terms of keyword-level bidding, negative keywords, scaling the campaign, etc on Apple iAd when compared to Google Ads UAC campaigns. Also, we were unable to scale on Google Ads but Apple Search ads worked really well for us
Other Software Used
January 31, 2022

Apple Search Ads review

Verified User
Engineer in Product Management
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it in our company to set up Apple Search Ads campaign on behalf of our clients. We manage all of our clients Apple Search Ads campaigns using the ASA business center. We create logins, set up campaigns, and then analyse results and set up targets. And then we deliver the results to the client. We use ASA with the Appslflyer connection generally
Pros and Cons
  • Setting up campaigns
  • Easy of use
  • Excelent connection with apple ecosystem and attribution
  • Reporting
  • Very slow platform
  • It is slow and complex to use
Likelihood to Recommend
It is well suited if your business has an iOS app and you want to appear first in the App Store results. If you have enough budget you can optimize it very well and have good results. But sometimes for some keywords there is a lot of bidding and the CPIs go very hight and it's only a matter of who has more money to invest.
Most Important Features
  • We have one more channel to sell
  • Very easy to post ads
  • Doesn't require a tech team to set it up
Return on Investment
  • We could scale some apps
  • Not all apps works
  • If bidding for the wrong keyword, can bring you lots of installs but high uninstall rate
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